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Digital Marketing Audit

Are you tracking your ROI or seeing solid growth in revenue from your latest campaign? 

Companies must determine where they are now and what needs to change to improve their marketing strategy and increase revenue. Whether you’re a small business, a large enterprise, or somewhere in-between, you can’t afford to spend money without knowing how it’s going to work for your business.

A digital marketing audit is the first step.

You could think about what is a digital marketing audit and why it is essential.

A digital marketing audit is a comprehensive review of your business’s digital presence. It allows you to evaluate the performance of your website, social media, and online reputation. The metrics contains vital information which helps you create a strategic plan for your business and governs your marketing efforts on digital channels. Audit includes your website, your social media accounts, the pay-per-click ads you run, etc. 

If you are not doing marketing audits regularly, you’re leaving money on the table. It is well documented that companies who audit scale faster and more profitably because they have a better understanding of how to engage, acquire, convert and delight their prospects.

Why You May Need a Digital Marketing Audit

Your current marketing strategy may have some telltale signs of failing. Any business, regardless of size or industry, can benefit from a digital marketing audit. Even successful companies can continuously improve.

Here are some questions to ask yourself that may indicate you need an SEO digital marketing audit.

  •  Are we meeting our sales targets? 
  • How well do our posts engage our social media followers?
  • Are we getting the click-through rate we want?
  • Are we experiencing a drop in web traffic?

By knowing the answers, you will identify what tactics you need to use on SEO, keywords, content marketing, paid advertising, social media, and user experience on your website to drive your business forward.

All that matters, in the end, are three things:

  • Assess your current strategy and fill any gaps. 
  • Discard the non-working parts and invest in the successful parts.
  • Consider new ideas and maximize your strengths.
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Digital-marketing-audit-vector-image

Our Digital Marketing Audit Services

ZillionThohts provides a professional digital marketing audit service that helps you determine how strong your online presence is. We’ll perform a website SEO audit, competitive research, and strategy to get your business found online. We’ve helped companies turn their websites into revenue-generating machines with proven SEO, PPC, content marketing, and other digital strategies.

Digital marketing audit may sound like a great deal of work, and it is. But it’s worth it.

Why should we conduct a digital marketing audit first before we draft your digital marketing strategy? An audit reveals the core metrics of your online presence, and you’ll quickly identify areas where your time, money, and resources are wasted. In addition, certain questions critical to your business’s health, wealth & longevity can be answered by a marketing audit.

Using data, the experts at ZillionThoughts help you better understand what is working and what isn’t, enabling you to optimize your website for search engines while creating engaging content that wins social shares and results in more traffic.

Our digital marketing assessment covers your organization’s:

  • Website performance, including Search Engine Optimization (SEO), Branding, User Experience, and Functionality 
  • Habits and Behaviors of Website Visitors, Content Marketing Strategy 
  • Social Media resources including Facebook, Instagram, Linked In, and Twitter.

We will give recommendations for improvement measures based on the results of the audit.

 

Now is the time to determine how you can improve your marketing! But, first, check out how you are doing and see how you can improve!

Reach out to our team of experts to find out more about how a comprehensive digital marketing audit can enhance your strategy, streamline your processes, and lead to better revenue.

Start Your Audit Today
and
Stay On Top Of Your Marketing Game